A global FMCG player operating in men’s shaving products strived to reinforce its ‘’Go-To’’ market capabilities. Their new distribution mechanisms and innovative in-store marketing programs didn’t see the desired sales impact. Products not being displayed as per set SOPs on open shelves being the key issue.
Approach
The RQ trained respondents visited each of the 25 Key LFR partner stores as and conducted observation surveys
Evaluated retail stores against parameters covering stock presence, hygiene, and displays
Mapped compliance for stocks available in open shelf or closed shelf
Checked if there was a last minute pickup opportunity with stocks being available at checkout counters
The survey findings were mapped with sales for the individual partner stores to measure the impact on sales
Impact
17% increase in sales at checkout counters by product displays
Real time fixing of store level issues through a real time online dashboard
Designed an escalation matrix with a call-to- action for driving performance improvements
Case Studies
Identified most preferred Home shopping companies basis CAPI/CATI of targeted consumers