Product expertise is the most important element of consultation by staff. We enable you to define, measure and continuously improve staff skills to win new customers by coming across as trusted experts.Below are the key steps of our framework:
Customers collect lot of information online and staff’s role is to provide a “second level expert advice” to win the customer. Expertise here means showcasing features and benefits of your product in a way that gives the confidence to the customer that his needs can be met by your product.
In addition, building personal trust between your staff and customer is key to guide the customer through maze of close options and conflicting information.
We help you define the standards for expertise and also track the performance continuously to narrow the performance spread in your retail network.