In the times where there are multiple options available to a consumer to purchase from, the scale of traditional drivers has vastly diminished. Purchasing of pharmaceuticals has become as convenient as any other retail product available in the market; dealers, chemists, supermarkets & online orders. While traditional chemists and their revenue grows, they still face a threat for the number of other windows where they can choose to buy from. These options and competition adds up to the cynical customer approach towards their first choice of pharmacy. The foremost successful indicator of a successful pharma brand is “word of mouth”, these are the brand advocates who recommend others of their pharmacy choice. The key is building a strong established relationship with customers, with a new approach where determining, developing and applying of customer insights plays the pivotal role. With on-ground customer feedback RedQuanta is capable to help transform pharmacy become a customer focused enterprise.