Our client(insurance brand) wanted to increase its visibility/recommendation on online policy aggregator platforms. They were ranked below 3rd place in most aggregator sites. Also the telesales staff was not recommending their brand in top 3.

APPROACH

• Instituted a monthly mystery shopping program. This provided insights on which brands/plans are sold and why
• Insights were used to better position client’s brand on aggregator platforms
• Advised client on leveraging the insights to improve engagement with online aggregators. Product knowledge of telesales staff increased and resulted in better recommendation of client’s brand

IMPACT

• Revenue from online policy aggregator channel jumped by 23%
• Made the product design process much more agile and market focussed