Trade Marketing

The aim of trade marketing for a brand is to increase demand for their product with retailers. Consumers today are more distracted than ever before. So the cost of communicating to them has increased. We help brands emerge winners in an environment of unlimited competition and limited shelf space. We create persuasive trade marketing programs, excite the retailers about the brand, protect retailer relationships with extreme care and carry out ongoing market audits.

Predictive analytics to enable smarter decisions. Real time insights on mobile/web platforms.

Maximum surveys filled on the spot by auditors on their mobile apps

Real time and detailed tracking of numbers of surveys scheduled, completed etc. along with respondent details, location details and respective surveys filled.

1.2 Mn App-Enabled respondents, Passionate customers who provide unbiased feedback towards products and services they experience.

Technology driven action planning and closure workflows. We don't just report the issues but help you also fix them.

All surveyors trained through Audio-Visuals regarding the project, specific scenarios for the survey on mobile and web platforms.

All surveyors provide geo coordinates for survey authenticity. Option available on mobile app for geo check-in and check-out once one enters the place and leaves it.

Use Cases

Brand Recommendation

Consumer Perception

  • Evaluation of recommendation of a specific brand/product at MBOs, standalone outlets, among retailers/distributors etc.
  • Understand consumer perception of a newly launched product during the marketing campaign

Case Studies

17% sales growth in LFR channel for personal grooming brand

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Dug out insights on; Intent to Purchase, Premium Perception, Willingness to Buy, Expected Price Point, Recommendation Rate etc.

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Increase in revenue of an insurance company from online marketplaces like Policybazaar

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