E-Commerce

Challenge

A leading E-Commerce brand was facing a challenge in devising its pricing strategy. The major missing piece was the offline pricing of same SKUs to ensure an effective online pricing strategy

Approach

RedQuanta conducted price benchmarking surveys across 900 stores for 150 SKUs, pan India to capture

Since the online pricing is dynamic, data was redundant if not captured timely. Hence, a fast track survey was conducted every week.

Impact
  • Initiated bundled offerings basis additional benefits offered by offline retailers
  • Aided in ensuring the lowest price is communicated to the customers