Here goes. "Mystery Shopping is the practice of using trained shoppers to anonymously evaluate customer service, operations, employee integrity, merchandising, and product quality." It is a widely accepted and seriously followed practice in the West and is slowly gaining popularity in India. … [Read more...] about What is the formal definition of Mystery Shopping?
As it happens with most successful ventures, ours too started with a mini-crisis; we had our first client BUT no name!!??!! While I had no clue what I wanted to call the company, I was clear on one thing – it had to have a colour or fruit associated with it. Call this my B-school fantasy but … [Read more...] about The story behind the name RedQuanta!